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Who we are.

I believe that most of us approach fragrance as an outward journey. We put on a scent, we wear it, people smell us, and they tell us we smell good.

That’s exactly how I perceived fragrance for nearly four decades of my life.

Until one day when I tried on a fragrance that was in the back of a cabinet. It wasn’t a new scent to me. I’d tried it many times. But that one day, I felt different. I absorbed the scents. I loved the way I felt.

I kept smelling my wrists. Every time I did, my demeanor improved.

It was then that I realized that fragrance wasn’t all about how you present yourself to the world. Fragrance is an inward journey. Sure, putting on fragrance makes others believe we smell good, but that’s a small part of the equation. Putting on fragrance is more about making us feel good about ourselves.

This was a turning point for me both personally and professionally. Personally, I had just endured a significant loss, and this small spray of fragrance was enough to make me feel better. Professionally, I realized that others can benefit from the same—overall, feeling better about themselves regardless of circumstance.

Whether you have a signature scent or prefer, like me, to wear something different every single day, fragrance should be part of the story you tell, a satisfying way to serve your desires and to feed and nourish your psyche.

I welcome you to TAMAR.

Tamar Weinberg
Founder and CEO, TAMAR.

Support the Mission

TAMAR is not just about one woman’s vision. Sure, our founder’s journey was the impetus to start the brand, but we are all frankly dealing with a lot, especially now.

As such, TAMAR donates a portion of proceeds to benefit mental health initiatives that focus on happiness as a part of wellness. In 2020, a donation was made to NAMI, the National Alliance on Mental Illness, and we plan to continue supporting similar organizations ensure that individual mental health needs are not ignored.

One of Tamar’s favorite quotes come from Dr. Guy Winch in a TED talk, who said, “Oh, you’re feeling depressed, just shake it off, it’s all in your head. Can you imagine saying that to someone with a broken leg: ‘Oh just walk it off, it’s all in your leg.'” 

It’s time we remove this stigma and ensure that mental health issues get the attention they deserve. Be a disruptor and join the movement starting with scent care.

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