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Follow the Journey

My Two Scents

Jaya Ayer
The Common Scents Podcast

From academics to STEAM-themed fashion

Jaya Iyer was a fashion academic until her children were born. Her son was diagnosed with leukemia which presented its own challenges. Her daughter wanted to be an astronaut but there were no products that catered to her needs. And with this, Jaya created Svaha, a geeky-themed fashion brand.

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